asa.marketing.01

Sponsor(s): Sponsoring Section/Society: ASA Section for Statistics in Marketing

Session Time: 2:00- 3:50 Monday

Estimated Audience Size: 45

A/V Request: none

Session Title: New Methods for Marketing Research

Theme Session: No $\quad$ Applied Session: No

Organizer: Elrod, Terry  

Session Timing: Opening Remarks by Chair - 0 minutes First Speaker - 25 minutes Second Speaker - 25 minutes Third Speaker - 25 minutes Fourth Speaker - 25 minutes Floor Discusion - 10 minutes

Chair: Elrod, Terry  

1. Manifest versus Latent Representations in Multiple Category Choice $\quad$ Russell, Gary J.  

2. Modelling Fuzzy Data in Qualitative Marketing Research $\quad$ Rust, Roland T.  

$\quad$ Varki, Sajeev  

$\quad$ Cooil, Bruce  

3. Weak Models Versus Weak Data: Diagnostic Aids for Ambiguous Results $\quad$ Stewart, David W.  

4. Obtaining Product-Market Maps From Pairwise Brand Preferences $\quad$ Elrod, Terry  

List of speakers who are nonmembers: None